Martin Zwilling  

As a mentor to aspiring enterpreneurs, I’m always surprised by the fact that some never seem to be able to that first startup going, while many others never seem to stop, starting their second or third initiative before the first one is fully hatched. 

I’m now convinced that serious entrepreneurs relish the startup process  more than success. They enjoy the journey more than the destination. 

If you think about it, most of the influential names in the entrepreneur world today, including Elon Musk and Richard Branson, have each started many companies, learning from each, and fully recognizing that not all are destined to be remembered. Others, like Jeff Bezos and Bill Gates, have one company, but are known for their frequent internal “startup” initiatives to foster growth. 

The lesson here is that the right actions, follow-through, and commitments involved in starting a new venture are likely more important to ultimate success than honing the single ultimate idea, or getting the solution exactly right the first time. 

Here is my summary of key principles that you can follow to join that select realm of recognized and successful entrepreneurs: 

1. Thinking and talking won’t get you there – just do it.

Starting something new is risky, no matter how many experts have reviewed it, or how much money you have. You can’t win a race that you never start. 

The key here is to gather the relevant facts, risks, and resources, make a decision, and move forward. Real entrepreneurs start experiments. 

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