Shift in consumer behaviour in South Africa

As the high cost of living continues to rise, it is becoming ever more difficult to save and put money away, notes say Tlalane Ntuli, chief marketing officer at financial services group Metropolitan, who points to some peculiar trends that have come from consumers during these difficult times. Now more than ever, people have been forced to take a long hard look at their finances and make a conscious effort to manage their money to still make room for life’s little pleasures. We are noticing that people are demonstrating interesting trends when it comes to saving. The average consumer is tired of advice that forces them to completely sacrifice and live an almost miserable life to save every penny,” said Ntuli. “Rather, what they are telling us is that they want strategies which are relevant and are in line with the lives they want to live. Click here to read more